Noritake is an acknowledged leader in tableware manufacturing and marketing with subsidiaries, factories, and affiliates around the world. The organization’s products are exported and sold to customers in over 100 countries, and they are extensively used in hotels, restaurants, and airlines throughout the world.
Noritake’s current website was nearing end-of-life on Magento1 and a major upgrade to Magento2 was essential. The new site would have a modern refresh that kept visitors engaged while also maintaining a familiar user experience their customers trusted. Combining current functionality with custom features and integrating third-party tools required a specialized and collaborative plan of attack.
Replatforming outdated eCommerce website
Designing custom functionality
Integrating third-party tools
We captured Noritake’s big goals into our solutions during each stage of the Magento2 replatforming project.
Noritake’s user experience is renowned for its craftsmanship and attention to detail, so special consideration was given to preserve these features. The elegant selection of products was now easier to access and organized thoughtfully, creating a seamless flow from intake to checkout.
New technology was implemented that greatly increased the tracking of sales sources and instantly provided this crucial data to Noritake’s management team. Now, referral reporting was generated along with a segmented analysis of their customers.
Noritake was consulted during each stage for full collaboration and input.
Customer expectations were exceeded with recognizable and improved website functionality.
Data driven technology gave Noritake management team full view of their sales sources for global growth.
Our team’s expertise in replatforming and technology upgrades saved Noritake’s staff hours of manual work, while growing international commerce and maintaining exceptionally high standards across the brand.
Reduction in manual work
Increase in international orders
